Beach Telegraph
After nearly 3 years of BBB I've decided to call it a day and have set up a new manually aggrgated news site to engage new readers called www.beachtelegraph.com I hope you enjoy it. Thanks for checking in.
Shooting The Breeze Down At The Beach. Wind Waves Surfing Writing concepts Fitness Travel Lifestyle Banter. Nice of you to drop by...
After nearly 3 years of BBB I've decided to call it a day and have set up a new manually aggrgated news site to engage new readers called www.beachtelegraph.com I hope you enjoy it. Thanks for checking in.
‘Philou’ Lavigne has put a great deal of effort into trying to bring his super successful French magazine to a worldwide audience, and in most ways he has succeeded with 5000 regular visitors a day clicking onto his web property to see what’s hot and what’s not.
He’s tried live newscasting from events, and just about every other innovative and sensitive way he can to monetize his journalistic contribution.
But without more support from an industry that simply can’t afford to sponsor him to the levels required, he’s been forced to place it on the back burner.
Hopefully this is only a temporary, measure and I for one certainly hope to see a reaction from readers to see if the manufacturers can find any extra budget in their pockets to see him reinstated as a valuable publisher of vital updates.
I was lucky enough to be featured by WSJ during its heyday when I still wrote daily news for the PWA. How times have changed in just year!
Good luck Philippe and we hope to see WSJ International live again soon. If the situation is not resolved and you can’t face living without a daily hit of WSJ then your only option is to learn French as its business as usual for those who speak the international language of lurve.
Labels: professional surfing betting windsurf pro tour betting form guides by brian mcdowell
Labels: live casts, sports event press reports, windsurf journal interview
Labels: DVD Commentary Script Writre Action Sports Extreme Sports
Labels: Arctic Meltdown, Brian McDowell Copywriting, Deepwater Films, Global Warming, icy waves
Windsurf Europe Issue 5 is out in newsstands now throughout the continent. I'm on the staff as a retained 'Translator' and Copy editor where I tidy up the text from translated versions from writers of various mother tongues, and edit it into legible 'International English'.
Included in this issue, as the main feature in fact, is an article I wrote on the historic PWA wave event in Cabo Verde, where amazing waves graced the point break of Punta Preta and made one of the all-time contests in the sport of windsurfing's history.
I was asked to do this copy editing job for the magazine as they read my Press releases and event action summaries from the PWA website and mail outs. The editor liked the fact I could edit and capture the essence of an event, and speedily output clear concise copy for an international audience in my syndicated press write-ups.
The magazine comes with a free DVD in each issue (6 Issues a year) which includes PWA action, and loads of other exciting footage from the cream of windsurfing.
I'm glad windsurf Europe have been brave, just as Exocet and Kona Windsurfing have, and spent a little cash on polishing their English language presentation to their wider international audience.
In a small sport this shows considerable foresight over other brands who still publish awful literature using inaccurate language.
I believe this instils a sense of mistrust in their customers who grow to never believe a word they read - surely this renders a brochure, website or any form of marketing communication useless and a waste of time?
The latest boards magazine is due to hit news stands any day now featuring the fourth, and penultimate episode of my column documenting our family’s relocation to Ireland.
There’s also a classic title picture to the piece, which I’ve inserted here. After the recent UKWA windsurfing competition that I judged here in County Kerry, the photographer decided that these three asses looked rather like myself and my honourable colleagues who make up the judging panel. A fair point indeed, but we’ve since been in some disagreement as to which one each of us is. Poor Donkeys is all I can say…
It’s not long until we leave Ireland now and I move my copywriting and content management business back to the UK. I’m contracted to spend a large part of the summer covering events and running live web casts for the PWA world tour (Professional Windsurfing Association Pro tour), and our plans are to return to Ireland in early 2008.
The series in Boards mag, called ‘The Blogs from the Bogs’ has been well received, and I am tempted to pitch the idea of putting it online on an ongoing basis next year. Still it has been somewhat ironic having a Blog in print!
I’m lucky the freelance copywriting work I’m getting is not location dependant, and so the networks I have in gaining referrals from within the extreme sports, watersports and telecoms sectors are still strong, and the work is still rolling in.
You can see some of my latest work projects at my website www.concept-content-copy.com
I’m proud to announce another new customer!
Exocet are innovators in watersports, and with an international team, they're strong on technical information on their great products, but need a way to tell the world clearly.
So, I’ve been asked to give a fresh universal tone throughout their 2008 web, print and dealer literature.
Former Windsurfing World Champion and owner Patrice Belbeoch, and Tor Bakke the Art Director there are already super-happy with my work, which is really satisfying to hear. Tor mailed me after the first batch was completed and said, 'Thanks heaps, in my opinion this is absolutely brilliant stuff! Snappy, and to the point indeed...'
I got the job after they picked up on this Blog’s comments on one of their products, and also ‘cos I’d brutally attacked them for some awful ‘international’ English.
But, to their credit they’re an exceptionally forward thinking company, and eventually, after a year of dialogue, they’ve opened their minds to having a copywriter in such a specialist field.
I’m confident they’ll benefit massively from it as markets like the US will really take their quality products seriously now the literature’s clear and motivating.
This is a classic case of a company thinking they can’t afford or don’t need a copywriter, but who can’t believe they didn’t once they’ve seen the difference some crisp, sharp text has on their Brand’s identity.
Just a few days to go until I'm covering the PWA Slalom 42 event in Korea. The event Preview PR I wrote went out today at the PWA website.
It's a new event for the PWA, and a new location for me to visit too. I've spent a lot of time in Asia, mainly in China and Hong Kong when I worked as the Marketing manager for Gaastra sails. But, I've never been to Korea and am looking forward to it.
The conditions sound great for racing, and with a decent holding period I'm sure we'll see the full 15 races allowed completed.
As Jinha Beach enjoys regular trade winds, not strong I’m led to believe, but moderate racing friendly breeze, we will probably have a relaxed schedule compared to wind-ravaged sites like Pozo in Gran Canaria.
My guess is that the event will see us complete just a couple of races a day, and, as the entry list is not that big due to the travel expense for most competitors from the US or Europe, the rounds should be fired off pretty quick.
Apparently there are only around 30 men’s entrants. There may be more locals tempted if there is space, plus there is an amateur event overlapping the PWA event so some people my stay on from the Asian Windsurfing Tour competition.
Who knows? Maybe there'll be time for some sailing for the PWA crew? I hope so...
Anyhow, I'll be running my usual live event ticker, and outputting daily news summaries which will be posted at the PWA site and mailed to their media list.
Be sure to check the ticker for the latest news and results, and also the live elimination ladder I update during the action.
Labels: PWA Korea Event Press Release written by Brian McDowell of www.concept-content-copy.com
What a great idea. After a days brainstorming at the beach here during a British windsurfing event in Ireland, I reckon we’ve found a solution to our sponsorship woes. The association is short of cash and resources to look for and attract sponsors. We got to joking about bidding for the title sponsorship, and so I decided that, with effectively nothing to lose, putting it on E bay would be a great idea.
There are a few opportunities out there already – like the chance to sponsor a kid’s baseball team somewhere in the US and a Gumball rally challenge etc. But, just within our world of windsurfing there must be some companies who’ve got windsurfers as the Marketing Director that’d buy into this dedicated, healthy, opinion forming community.
What a great pilot group they’d be for your new product or a focused audience for your services to be exposed to? But then I got thinking more. Why don’t I sponsor them? No, I’ve no budget set for advertising my services. Never thought of doing so either. I simply thought word of mouth, referrals, and perhaps a bit of savvy web marketing via the content in my Blog and Lense traffic would bring me all the business I need.
Also, why advertise when you’re already busy? Well I might not always be busy, and, as you’ll see in my website, I’m in a niche market – a windsurfer who’s writing features, ads, brochures and managing content, mainly for the sport and subjects I’m passionate about. That means I should definitely be setting a tone, laying foundations and seeding people about what I do so they keep me in mind when the subjects of say press writing, web marketing, SEO copywriting or editorial come up in future conversations they might have.
So, to get hired by people in the game I know, perhaps I’m actually missing an opportunity to communicate what I do despite already being in exactly the right orbit? I surely can't be alone then in wanting to promote myself then can I? And, considering I want to help others convey their identities positively and creatively, now I’ve the chance to proactively set an example and spread the word to people who’s businesses might benefit from my services, but, perhaps just happen to be windsurfers!
On a serious note. We’d just run a great competition, the wind had dropped, the sun came out and there was a great atmosphere amongst the competitors to sort out some of our problems and in a fun way shoot the breeze, (So to speak…), and find innovative ways of turning our dilemmas into strong solutions for the future.
Who knows? Maybe I’ll get outbid by another member of our great association. The fact that it could possibly go on E Bay is a marketing technique itself, and could well create widespread interest amongst the forums, members and everyone connected to them. But at least the sport will benefit, and, the price anyone pays will be what the deal is actually worth, plus, it might mean I get to do the winners business’ copywriting anyway! You can’t say that hanging out at the beach is un-productive can you? All the best ideas are had there I reckon…
Labels: e bay sponsorship opportunities windsurfing association
Damn! The wind blew for the first time in a month and I had to spend the day running a contest for everyone else to enjoy their sailing!
Never mind. It’s always a spectacle to see the likes of John Skye and Andy King, John Hibbard and Jamie Hancock display just how loose the kangaroo is in their top paddocks.
Nuclear winds at ‘Dumps’ meant they got to put an awesome jumping display of double forward loops, push-loop tabletops, table forwards and more. In the afternoon we moved them to Stradbally Strand for some waveriding in small but increasing swell to give them a rest from the howling onshore conditions at Dumps. John Skye won round 1 with a great final against John Hibbard.
The second round got to the semi-final stage before the wind died in the evening.
Everyone earned their Guinness yesterday for sure! More later. Gotta go run the next skipper’s meeting and make a call on if and where in Brandon Bay we’ll run the event today.
www.concept-content-copy.com customer Shazam entertainment just went live with their new website.
This Uber-cool music recognition, tagging and web-community company rocks. When you hear a tune you love but don’t know who it’s by you can ‘Tag’ it by dialling 2580 on your mobile and pointing it towards the speakers. How cool? They instantly send you the answer plus the chance to buy the download or ringtone!
You can make your own Blog, and Myspace-style layout at their website to share and hear other music from likeminded lovers of the songs you love to hear. They also have some pretty neat promotions on free tagging, and a little birdie told me members might be in for much more than that if they sign up now. (Could it be hearing pre-release material?).
The tagging charts that represent the most popular tags are a powerful tool for the record companies, as they're relevant to what people are listening too and liking, and so, sites like Shazam will have some seriously cultured and forward-thinking ears to get opinions from on what’s likely to be hot or not.
As a listener too, it’s cool to be able to share and enjoy great music, whether it’s pre-release or 20 years old. And no doubt those same music biz execs will browse the reviews for any budding journalists and critics.
One of the projects I was instrumental in there on the concept side was the Music Discovery engine. This works like a ‘Cloud’ and clusters genres and similar music in a graphical format for lovers of any type of music to see what else they might like based on what other members have rated.
Head over to Shazam now and check it out!
Labels: Windsurfing Events Ireland Copywriting Judging Brian McDowell
Since we reported the Flowrider on a cruise ship a new artificial wave opportunity has presented itself. SurfDome plan a massive facility near the Olympic site in Londons East End. Cor Blimey and luv a duck, we could hardly Adam and Eve it that this could be a possibility. Apparently the developers have a changeable floor to the main pool planned, which can replicate the reef contours of famous waves. All this whilst being surrounded by climbing walls and Flowriders. Check out what they have to say about it here So all Pearly King and Queens will now be ripping it up in a location about as far removed from the traditonal surf culture possible, plus having a right knees up afterwards. Could it be that some real talent could emerge from this and other planned pools elsewhere? I'm sure this would take off in mainland continental Europe, just as the 'SnowDomes' have in the UK's flat, snowless Midlands. One image of some of the best riders from Hawaii and other wave strongholds always sticks in the mind; Seeing these stars arriving for 7am practice in the for the London Indoor Windsurfing Championships! You'd never expect to see such names stepping out of a battered taxi van on a dank and freezing January morning in Londons Docklands ! The action was hot though, and there's more to come in Belgium soon.
Seems we have a brother in Texas with a similar interest in all things beachy. Shame he's such a Son of a Beach...
After the last Shark deterrent articles let me point you towards some movie footage of the SharkGuard in action............ just watch out behind you!
Another Shark thread ...
Firstly my apologies for not updating for a while. I've been ill and travelling, but enough excuses, there are waves to be hunted. Check this out... My personal favorite, Portugal seems to be coming up with the goods again, serving up yet another great west coast forecast and easterly offshore winds to groom the swell! Get a flight to Faro and escaper the chillier North. Rent a car, or even better got to www.surf-experience.com/ and these guys and their dog Ratty, really will look after you. I'll go into why exactly in a later posting, so watch this space, but lets just say they'll pick you up, put you up, get you set up for surfing whatever conditions you want, whatever ability you are. And let me warn you too, these guys can party hard, and you'll get taken to all the best bars and charged the best prices! Come winter time though, the surf might leave you bereft of night time energy, as there's always another big day dawning at this time of year. Oh, did I mention what great value they are as well? Go my friend. Do not hesitate.
Guincho Wind and Waves Forecast - - book a flight now! Scanning the charts today looking for a short haul destination for us freezing away here in Europe, sees Guincho, nr Lisbon Portugal, with a cracking, and rare out of season forecast. If you're itching for some slightly warmer wind and waves, but 'aint got much time for a long-haul treat, then this could your chance to get on a flight, and get some quality surf. It looks like a GO for Thurs through to Sunday - a perfect weekend solution to your lust for action! Windguru is saying Friday and Sat look pretty epic with a solid swell running to boot. Most places elsewhere in Europe are looking dire for this period, with the possible exception of some waves in Sardina. My favourite flight search engine is saying around 120 British pounds return inc. taxes from London Gatwick with Monarch - who are supposed to be board friendly! Check out skyscanner dot net. They scan all the low cost AND scheduled airlines in one hit, and show all prices inclusive of tax. Click on the graph for which flight you want and they re-direct you straight to the relevant section for that airline. Easy! Be sure to use the Month view and you can see a graph of all the different departure days, and compare really easily in one place. Also you can click on a destination and see all the airlines and destinations you can fly to from that place. Cheap accomadation will be easy to source in Guincho at this time of year. Personally, at this time of year, I would get a cheap hire car through holiday autos or skyscanner, and then stay at the Muchaxo hotel right on the beach. Be sure to leave a comment below if you're up for it, or end up going and let us know how it was! Pictures too please! Happy wave hunting!
Pic 'Mysterious Beach Bums' courtesy of cowofdoom.com gallery